Privacy Policy

Last updated: May 21, 2026 · Urban Roots Rising

1. Introduction

Urban Roots Rising ("Urban Roots Rising," "we," "us," or "our") is a brand operated by Spencer Specialties, LLC, a California limited liability company. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, read our blog, purchase or download our e-books, engage with our affiliate content, or interact with us through social media platforms.

By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Business Identity & Data Controller

The data controller responsible for your personal information is:

Spencer Specialties, LLC
DBA: Urban Roots Rising
418 N. Santa Cruz Ave., Ste 116
Los Gatos, CA 95030

All data collected through the Urban Roots Rising website and related services is managed by Spencer Specialties, LLC in accordance with this Privacy Policy and applicable law.

3. Information We Collect

3.1 Information You Provide Directly

Contact and inquiry information: name, email address, message content when you contact us
Purchase and transaction information: name, billing address, email address, and payment details when you purchase an e-book or digital product (payment card data is processed by our third-party payment processor and is not stored by us)
Newsletter and mailing list subscriptions: name and email address
Account registration information, if applicable
Communications you send us via email, contact forms, or social media

3.2 Information Collected Automatically

Device and browser information: IP address, browser type and version, operating system, device identifiers
Usage data: pages visited, time spent on pages, links clicked, referring URLs, exit pages
Cookie and tracking data: see Section 7 (Cookies & Tracking Technologies) for full details
Log data: server logs that may include your IP address, access times, and pages requested

3.3 Information from Third Parties

Social media platforms (e.g., Instagram, Facebook, Pinterest, TikTok, YouTube): if you interact with our content on social media, those platforms may share certain information with us in accordance with their own privacy policies
Affiliate networks: information about referrals and conversions associated with affiliate links on our website
Analytics providers: aggregated and anonymized data about website usage

4. How We Use Your Information

Spencer Specialties, LLC uses the information we collect for the following purposes:

To process and fulfill your e-book purchases and digital product downloads
To send order confirmations, receipts, and related transactional communications
To respond to your inquiries, comments, and support requests
To send newsletters, blog updates, and marketing communications (with your consent where required)
To personalize your experience on our website
To operate, maintain, improve, and analyze our website and services
To track affiliate referrals and manage affiliate relationships
To comply with legal obligations and enforce our Terms & Conditions
To detect, prevent, and address technical issues, fraud, or unauthorized access
To conduct internal research and analytics to improve our content and offerings

5. Legal Bases for Processing (California & General)

We process your personal information on the following legal bases:

Performance of a contract: to fulfill purchases and deliver digital products you have ordered
Consent: for marketing communications and non-essential cookies, where you have provided consent
Legitimate interests: to operate, improve, and protect our website and business, provided such interests are not overridden by your rights
Legal obligation: to comply with applicable laws, regulations, and legal process

6. Sharing & Disclosure of Information

We do not sell your personal information. We may share your information in the following limited circumstances:

6.1 Service Providers

We work with trusted third-party service providers who assist us in operating our website and delivering services, including payment processors, email marketing platforms, website hosting providers, analytics services, and e-commerce platforms. These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.

6.2 Affiliate Networks

Our website contains affiliate links. When you click an affiliate link and make a purchase, we may receive a commission. Affiliate networks may collect certain data about your interaction with affiliate links, subject to their own privacy policies. We do not control or have access to personal information collected directly by affiliate network partners.

6.3 Social Media Platforms

If you interact with Urban Roots Rising through social media (e.g., Instagram, Facebook, Pinterest, TikTok, YouTube), those interactions are governed by the respective platform's privacy policy. We may receive aggregated insights or data from social media platforms about engagement with our content.

6.4 Legal Requirements

We may disclose your information when required by law, subpoena, court order, or other governmental request, or when we believe disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of our users or others.

6.5 Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy involving Spencer Specialties, LLC, your information may be transferred as part of the business transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality, analyze usage, and support marketing activities.

7.1 Types of Cookies We Use

Essential cookies: necessary for the website to function properly (e.g., shopping cart, session management)
Analytics cookies: help us understand how visitors use our website (e.g., Google Analytics)
Marketing and advertising cookies: track your activity across websites to deliver relevant advertising and measure campaign performance
Affiliate tracking cookies: track referrals from affiliate links to attribute purchases accurately

7.2 Managing Cookies

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit www.allaboutcookies.org.

8. Email Marketing & Communications

If you subscribe to our newsletter or mailing list, we will send you blog updates, product announcements, and promotional content. You may unsubscribe at any time by clicking the unsubscribe link in any email we send or by contacting us directly at andrea@urbanrootsrising.com.

We do not send unsolicited commercial email. All marketing emails comply with the CAN-SPAM Act and applicable email marketing laws.

9. Digital Products & E-Books

When you purchase or download an e-book or other digital product from Urban Roots Rising, we collect the information necessary to process your transaction, deliver the product, and maintain records of the sale. This information is used solely to fulfill your purchase and provide customer support.

Digital products sold through our website are protected by copyright and are subject to our Terms & Conditions. Purchased digital products are licensed for personal use only and may not be shared, redistributed, or resold without express written permission from Spencer Specialties, LLC.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. In general:

Transaction records are retained for a minimum of five (5) years for tax and accounting purposes
Marketing contact information is retained until you unsubscribe or request deletion
Customer support communications are retained for up to three (3) years
Website analytics data may be retained in aggregated, anonymized form indefinitely

11. Data Security

Spencer Specialties, LLC implements reasonable and appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data transmission, access controls, and secure data storage practices.

However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at andrea@urbanrootsrising.com.

12. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

Right to Know: the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the third parties with whom we share it
Right to Delete: the right to request deletion of personal information we have collected from you, subject to certain exceptions
Right to Correct: the right to request correction of inaccurate personal information
Right to Opt-Out of Sale or Sharing: we do not sell personal information; however, you may request that we not share your information for cross-context behavioral advertising
Right to Non-Discrimination: we will not discriminate against you for exercising your privacy rights
Right to Limit Use of Sensitive Personal Information: if we collect sensitive personal information, you have the right to limit its use

To exercise your California privacy rights, please submit a verifiable consumer request to:

Email: andrea@urbanrootsrising.com
Email: info@spencerspecialties.com
Mail: Spencer Specialties, LLC, 418 N. Santa Cruz Ave., Ste 116, Los Gatos, CA 95030

We will respond to verifiable consumer requests within 45 days. We may extend this period by an additional 45 days when reasonably necessary, with notice.

13. Children's Privacy

Our website and services are not directed to children under the age of 13 (or under 16 for California residents, where applicable). We do not knowingly collect personal information from children. If we discover that we have inadvertently collected information from a child without appropriate consent, we will delete it promptly. If you believe a child has provided us with personal information, please contact us at andrea@urbanrootsrising.com.

14. Third-Party Links & Affiliate Disclosure

Our website, blog, and social media content may contain links to third-party websites, products, and services, including affiliate links. When you click an affiliate link and make a qualifying purchase, Urban Roots Rising may earn a commission at no additional cost to you.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party site you visit. The inclusion of any affiliate link does not constitute an endorsement of the linked website or its content beyond what is expressly stated.

15. Social Media

Urban Roots Rising maintains active social media accounts. When you interact with our content on social media platforms (including but not limited to Instagram, Facebook, Pinterest, TikTok, and YouTube), your interactions are subject to those platforms' terms of service and privacy policies. We may use publicly available social media data to improve our content and engagement strategies.

We do not control the data collection or privacy practices of social media platforms. Any personal information you submit through social media is subject to the platform's privacy policy, not this Privacy Policy.

16. Changes to This Privacy Policy

Spencer Specialties, LLC reserves the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this Policy and post the revised version on our website. Your continued use of our website following the posting of changes constitutes acceptance of those changes. For material changes, we may provide additional notice, such as an email notification or a prominent notice on our website.

17. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Spencer Specialties, LLC | DBA Urban Roots Rising
418 N. Santa Cruz Ave., Ste 116
Los Gatos, CA 95030
Privacy Requests & General Inquiries: andrea@urbanrootsrising.com
Legal Notices & Corporate Inquiries: info@spencerspecialties.com